Thebe Magugu Wins the 2019 LVMH Prize

Picture by Dominique Maitre/WWD/Shutterstock

South African designer Thebe Magugu turns into the primary individual from the African continent to win the celebrated award. 

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Earlier right now, Johannesburg-based designer, Thebe Magugu obtained the LVMH Prize for Younger Designers on the Louis Vuitton Basis in Paris.

As a part of the prize, Magugu will take dwelling roughly $435,000 and also will obtain personalised assist from the LVMH Moët Hennessy Louis Vuitton Group over the subsequent 12 months. Alicia Vikander, Academy Award winner and face of Louis Vuitton, offered Magugu with the honour.

Born in Kimberley, a small metropolis in Northern Cape, Magugu moved to Johannesburg to review style design at LISOF. The 26-year-old designer based his model Thebe Magugu – a ladies’s able to put on model – in 2015.

His newest assortment offered at South Africa Style Week obtained a number of ovations, not just for its designs but additionally for the mission assertion behind it. After 25 years since apartheid got here to an finish, many individuals nonetheless see South Africa by way of the lens of violence and inequality. Magugu’s joyful and revolutionary designs attempt to shift folks’s detrimental perspective of his nation in direction of a extra liberal and fashionable one.

“Along with our pillar values of high quality, novelty and tradition, we continually search new methods of presenting ladies with clothes that each complies with and enhances the on a regular basis. Smooth, forward-looking design intersects with motifs from our continent’s storied previous, offering sensible, multifaceted garments as priceless as their lady,” says Magugu of his designs.

Magugu is the primary African to win the LVMH Prize since its launch in 2013. The prize was created to honour and assist younger style designers world wide.

That is the primary version of the prize held for the reason that loss of life of Karl Lagerfeld, who was a part of the LVMH Prize jury in previous events. To honour Lagerfeld, one of the crucial influential names within the style trade, the runner-up prize previously often known as the LVMH Jury Prize was renamed because the Karl Lagerfeld Prize. This yr’s Karl Lagerfeld Prize winner is Israeli designer Hed Mayner, who will obtain round $220,000 and a year-long mentorship from LVMH consultants.

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