courtesy of Sentaler
It was introduced as a part of the model’s 10-year anniversary celebrations.
Late final week, the Canadian style trade gathered within the EY constructing to have fun the 10th anniversary of Toronto-born outerwear label Sentaler. And what an evening for celebration it was.
Designer Bojana Sentaler first unveiled the model’s anniversary marketing campaign, fronted by Danielle Knudson. The marketing campaign (which was shot at Toronto’s Hazelton Lodge) is especially important on condition that Knudson appeared within the model’s first marketing campaign again in 2009.
The second main announcement of the night time got here within the type of a brand new line; particularly, males’s outerwear. Sentaler confirmed to the group that the model will launch its debut line of males’s coats for Fall 2020 solely on-line earlier than launching in retailers from Fall 2021. As for what the menswear providing will appear to be? “I believe one of many issues that customers actually love about Sentaler coats is the thought put into perfecting the match, and that is undoubtedly one thing that can be transferred to the lads’s coats,” Bojana tells us on the telephone. “They’ll be extra masculine to fulfill what our males are in search of however clients can count on the identical top quality, excessive degree of expertise and impeccable consideration to element that’s all a part of the Sentaler DNA.”
The launch is one thing that’s been on her thoughts since launching the model in 2009, she says. “It’s all the time been within the pipeline, it’s one thing I’ve been dreaming about and dealing on for thus a few years.” And it was buyer demand that helped make it a actuality. “We’ve had an infinite quantity of requests and calls for, with clients asking once they may purchase a coat for his or her husband/brother. I’m excited to see it come to life.”
The Canadian model has loved big world success since launch, not least due to its impeccably made items. Each Meghan Markle and Kate Middleton have been snapped in items from the label, and so too has Sophie Grègoire Trudeau. We ask the way it feels to be celebrating 10 years in enterprise, to which she replies, “It’s fairly unimaginable. I believe probably the most unimaginable half is that Sentaler is strictly the place I envisioned it to be 10 years in the past. After I launched the corporate, my imaginative and prescient was to have Sentaler sooner or later be a globally acknowledged style outerwear line. It’s been 10 years of onerous work, persistence and sleepless nights so it’s very nice to see all of it come collectively.”
We propose that a his-and-hers second with Harry and Meghan could possibly be sooner or later as soon as the brand new line launches. “That might be good,” she says. Though even with out the royal seal of approval, we’re sure the road will hook males as a lot because it has the ladies of their lives.