Get the Fundamentals…
Taking part in a number of sports activities over specializing in a single too early
Motion and consciousness as foundations in health
Setting real looking objectives and creating plans to achieve them
Working a profitable family-owned enterprise
Attaining longevity in any endeavor, enterprise or in any other case, is a troublesome activity, isn’t it? Attaining that longevity in an more and more saturated business is an much more difficult proposition.
At this time, we’re speaking to Andy Luukkonen who’s his third decade as a health entrepreneur. We focus on among the knowledge he’s gained over time and the mentality and methodology which have helped him function his profitable health observe.
In the event you’re able to develop and handle your corporation higher, schedule a demo immediately.
Meet Andy Luukkonen
Schimri Yoyo: Okay, that is Schimri Yoyo, and immediately we’re persevering with our interview sequence with health consultants. And At this time we’ve got Andy Luukkonen, proprietor of BodyFit Well being Membership in Uxbridge, Canada. Andy, thanks once more for becoming a member of us.
Andy Luukkonen: Oh, you’re very welcome. Pleasure to be right here.
Schimri Yoyo: Alright, we’re simply going to leap proper into it and get some background data from you. I wish to know when and the way did you first develop a love for well being and health.
Andy Luukkonen: I don’t know if I can truly reply when, however I do know that it most likely developed by sports activities as a child. I mainly performed every part I might and I by no means actually thought of all of it that a lot.
However the well being and health half most likely got here, most likely, once I was in about grade seven and that was when my coach mandated health regime for our wrestling crew the place we needed to observe 5 days per week. And I feel that’s most likely the place it began.
Schimri Yoyo: Okay. Now, you mentioned you participated in quite a lot of sports activities rising up. Do you might have one that you simply significantly excelled at or was your favourite?
Andy Luukkonen: I feel I attempted every part. I don’t suppose there was something I didn’t wish to attempt. In public faculty right here we’ve got quite a lot of sports activities which might be obtainable to us, so I performed completely [everything that] I presumably might. So, soccer and hockey had been extracurricular after which monitor and subject was one other extracurricular factor that I did.
However I don’t suppose there was something I might say was my favourite sport. However the one which I most likely excelled at most was monitor and subject. I threw the javelin and excelled fairly effectively in highschool and competed internationally. And it’s most likely the one I might say is my spotlight.
Schimri Yoyo: Okay, monitor and subject star, that’s superior. Now, while you had been coaching, did you personally use a power and conditioning coach as an athlete rising up?
Andy Luukkonen: You understand what? Once I was doing javelin in that time frame, that was most likely one of many hardest issues to return by. So, once I joined the membership, it was primarily a hurdler or a brief distance membership. And there was one coach there, she got here in periodically, she was the shot put—she was a shot putter so so far as utilizing a coach, she was she helped me with some power coaching and stuff.
However satirically, it’s now been like 35 years later and the one coach I want I ever had again in highschool, that I met him at considered one of my child’s javelin competitors. And so though I wasn’t in a position to make use of him once I was a child, my children truly acquired to make use of him as a coach. And his title is Invoice Heikkila, he’s an Olympic competitor in Canada for javelin, so he’s on the market proper now and been on the market rather a lot.
Schimri Yoyo: Okay, that’s fairly good. While you’re not coaching or operating your corporation, what are some issues that you simply do in your spare time for enjoyable?
Andy Luukkonen: Properly, I acquired three boys, they usually all play baseball. So, I coach baseball now for 11 years. I’ve coached from all ranges of home league, all the best way as much as elite ball. And I’m additionally a beekeeper.
Schimri Yoyo: Oh wow, that’s superior. I’m a giant fan of honey, so I’m going to have to speak to you offline about some honey.
Motion and Consciousness
Alright, effectively, let’s soar into a few of your methodology and your observe. In the event you might describe your coaching philosophy and methodology in a single phrase what wouldn’t it be?
Andy Luukkonen: One phrase for me could be arduous. I imply, two phrases type of come to thoughts, and I form of use them collectively. The primary one is motion. It’s a part of my philosophy however consciousness is extra according to my methodology, I feel.
Motion as a result of it’s the place all of it begins. We have to transfer extra and motion as a result of it’s the muse that we do. All the pieces that I do with my shoppers. And consciousness is as a result of it’s how we cope. We attempt to carry sufficient consciousness to individuals in how they transfer.
So, when shoppers point out how way more they change into conscious of their posture, actions, and state, that’s after we realize it’s beginning to work with us.
Schimri Yoyo: Okay, that’s fairly good and that results in my subsequent query. Are you able to describe your strategy to purposeful coaching and motion?
Andy Luukkonen: Positive, so far as purposeful coaching for me. It’s extra about figuring out dysfunction first. Everybody compensates and it’s our job to search out it, work out why, and attempt to appropriate it, if doable.
Schimri Yoyo: Okay, and in your opinion, what’s the connection between power and conditioning, damage prevention and rehabilitation?
Andy Luukkonen: I feel that the three of these issues are considerably symbiotic. Correct power and conditioning assist with damage prevention, and within the occasion of an damage, rehab has typically taken the type of some form of modified power and conditioning program. So, that’s type of what I might take into account the connection, so all of it type of works half and parcel, and it’s all form of intertwined with the opposite it doesn’t matter what.
Schimri Yoyo: How do you assist athletes or shoppers to be proactive of their coaching and of their restoration within the occasion of an damage?
Andy Luukkonen: Planning and self-awareness. Conserving logs and monitoring. So mainly, what we’ll do, we love to do, is we plan the yr round their sport or no matter exercise and hold that in thoughts. After which have them hold monitor of how they really feel and modify accordingly, and when you get to know an athlete as a coach, you may type of get to know when you may push them and while you type of have to carry again.
Schimri Yoyo: Okay after which how are velocity power and adaptability associated? And which of these needs to be a precedence for the athlete?
Andy Luukkonen: Properly, most individuals come to us in search of velocity. Usually talking, they’re saying that they wish to get quicker, and that’s often the objective. So, for me, for an individual to get quicker mainly constructing power and wellness goes to assist them get quicker. However, after we’re addressing flexibility is the phrase you’d use, I additionally like to make use of the world mobility.
So, mobility and adaptability are seemingly going to be inhibited if all you do is figure on power. So, what you wish to be certain that is that the mobility and adaptability coaching has nice mechanics. [Or else it] could possibly be doubtlessly limiting the joint vary of movement and your mobility, which is able to ultimately lead to damage when velocity coaching at competitions.
So, mainly for me, it’s extra about addressing what that consumer’s objective is initially earlier than I resolve what the connection goes to be between them.
Schimri Yoyo: Okay, that makes quite a lot of sense and I like the way you describe that. You’ll be able to’t get the cart earlier than the horse, proper?
Andy Luukkonen: Proper, proper.
Schimri Yoyo: Now, how do you incorporate vitamin, if in any respect, in your private coaching?
Andy Luukkonen: Properly, for us, it actually depends upon the shoppers. We’ve run quite a lot of challenges previously the place we’ve supplied them with full meal plans, and with others, it comes with simply speaking with them and reaching their objectives and the way a lot effort they wish to put into it.
One of many issues we at all times do focus on is water consumption. So it actually depends upon the shoppers. So far as our observe goes, or our scope of observe, we’re not nutritionists, we’re not dietitians, so we’ve got to watch out about how we go about that.
However, on the subject of specifics on the way it’s going to have an effect on the power coaching, what they’re lacking, after which we are able to provide them recommendation that manner.
Schimri Yoyo: Okay, is sensible. And in what methods do you inspire your shoppers and in what methods do you inspire your self?
Andy Luukkonen: The simplest factor that helps in motivating shoppers is setting real looking objectives which might be achievable. Victories regularly are nice, and we work with a number of of us over 50, and it’s the power conditioning that brings to on a regular basis life the little issues that inspire them probably the most. Easy issues, for instance, we’ve got a consumer who she labored with us by the wintertime, she likes to golf.
After which the in the future she got here to us and she or he mentioned, “You understand what? The opposite day once I was I used to be capable of bend down and I used to be capable of choose the ball up proper out of the outlet, and I haven’t been in a position to try this for years.”
So it’s the little issues that inspire them probably the most. And that’s the type of factor that we attempt to obtain is the stuff that you simply wouldn’t discover essentially, within the fitness center on a regular basis, however the stuff that involves them day-to-day.
Schimri Yoyo: Okay, and for your self, how do you discover motivation as you’re operating your observe?
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Andy Luukkonen: I feel the issues that inspire me are when my shoppers truly get success. The outcomes are the most important factor for me and as long as they’re getting the outcomes, then I’m at all times motivated to return again. And if I’m not discovering outcomes immediately, then I’m motivated to attempt to work out why and repeatedly attempt to hold getting one thing from a consumer.
Schimri Yoyo: Okay, after which, what are some ways in which you measure progress or success for your self and in your shoppers?
Andy Luukkonen: It’s at all times outcomes primarily based on objectives. And I’m fairly black and white on that one. I don’t prefer to sugarcoat or rationalize, so, when you don’t get a consequence, the thought is to search out out why and get it mounted. So, I’m not going to inform an individual, “Okay, effectively you didn’t get your consequence however you understand, too unhealthy. We’ll hold working arduous and blah blah blah.”
That’s not the best way I do it. If there’s most likely a cause for it, and I’ve acquired to search out the rationale for it and go from there.
Schimri Yoyo: And in line with that, as you’re tweaking and making changes, how do you steadiness serving to your shoppers attain these objectives and attain their bodily limits with out burning them out or with out including elevated publicity to damage?
Andy Luukkonen: Properly, that goes again to the earlier query about power coaching, damage prevention, and rehab, I imagine. For me, it’s about planning and evaluating and, for my part, no person ought to ever get accidents within the weight room or endure from overtraining.
If that occurs underneath the steerage of a coach, then it is best to most likely discover a completely different coach. Shoppers put quite a lot of belief in us and inflicting an damage, for my part, is unacceptable. And as a coach, it is best to know your shoppers’ limitations and alter your scope of observe.
Schimri Yoyo: Okay, and that is sensible. Now, judging by the shoppers who’ve had probably the most progress or success underneath your tutelage, what are some frequent traits or shared values that they’ve had?
Andy Luukkonen: Properly, the one factor that involves me probably the most right here is consistency. They present up, it’s that straightforward. And I feel Woody Allen says it greatest, “80% of success in life is to indicate up.”
[Editor’s word: Woody Allen’s precise quote was: “Displaying up is 80 p.c of life. Generally it’s simpler to cover house in mattress. I’ve finished each.”]
Two A long time Plus of Enterprise Expertise
Schimri Yoyo: That is sensible. Alright now, onto your corporation particularly. How do you juggle your time between being a coach and an entrepreneur?
Andy Luukkonen: Properly, over time, I’ve discovered to include methods, insurance policies and procedures, and I type of take it like a franchise mentality. And that’s what helps run the enterprise day-to-day. And we spend quite a lot of time on coaching our employees, and we don’t micromanage. And that permits us to take day without work or work with shoppers and to maintain our versatile schedule.
Schimri Yoyo: Okay, now brag about your self somewhat bit. What makes Physique Match Well being Membership distinctive?
Andy Luukkonen: Properly, gyms have come and gone in our small city. We’re truly a really small city. Below 20,000 individuals and ours is the one one which appears to stay. And I imagine it’s as a result of we care about one another, we care about our members.
And positive we’ve made errors and can seemingly make extra. However one factor that separates us from different gyms is the individuals. We’ve been referred to as “Cheers of gyms”. In the event you recall, that’s a TV present referred to as Cheers the place all people is aware of your title?
Schimri Yoyo: Yeah, I grew up in Boston, so I do know Cheers very effectively.
Andy Luukkonen: Properly, there you go, and yeah we’re simply as pleasant, and we’re good at what we do as a result of we solely rent the most effective. That’s type of how I take a look at it, we work very, very arduous for what we’ve earned. And I imagine we’ve earned each little little bit of success.
Schimri Yoyo: And now you’ve owned your fitness center in Uxbridge for over twenty years. What have you learnt now as a enterprise proprietor that you simply want you’d’ve identified while you first began your observe?
Andy Luukkonen: Properly, they are saying that hindsight’s at all times 20/20 proper? One factor I want I had finished is discovered extra about advertising and marketing early on. You’ll be able to spend 1000’s and 1000’s on schooling but it surely’s actually ineffective when you can’t get individuals by your door.
Schimri Yoyo: Sure, that’s an excellent level and an excellent tip. Now, how do you establish whom you’ll tackle as a private consumer and whom you’re going to outsource to a different coach?
Andy Luukkonen: For me, it actually comes right down to the consumer. Plenty of the occasions it’s going to be a rehab primarily based individual, it’s going to be someone that I’m going to have myself or my lead coach goes to work with. If it’s a normal inhabitants consumer, I’ll attempt to refer out to my different trainers as a result of it’s additionally my duty to verify they’ll earn a dwelling.
After which lastly, I additionally depart it as much as the shoppers themselves. Generally they like understanding with a male, typically they like working a feminine. So, it’s actually type of a session between me, the opposite trainers, and the precise shoppers themselves.
Schimri Yoyo: Yeah, it’s a collaborative determination.
Andy Luukkonen: Yeah.
Schimri Yoyo: Okay, now BodyFit Well being Membership is a household enterprise. Are you able to describe what it’s prefer to work together with your spouse and your sons on a day-to-day foundation?
Andy Luukkonen: Positive, effectively my spouse is my accomplice, each in my life and within the enterprise. Having her there makes every part lots simpler. She will be very blunt with me when she must be, and she or he mainly holds me accountable. We work rather well collectively, and I’m very grateful to have her there.
Now we even have the three sons, I’ve talked about earlier than, my eldest is Charlie, he has common shifts on the fitness center and after we first employed him, it wasn’t actually that well-known that he was my son. After which when individuals complimented us on him, what a pleasant boy he was and every part else, it actually form of made us proud. So it’s at all times been a pleasure to have him.
Now, my center son, his title is Raymond, he’s a few years youthful than Charlie, and he’s simply beginning coaching as an worker. He’s our redheaded, blue-eyed, lefthanded ball of fireplace. Surprisingly, although, he’s beginning to take issues critically. However we’ll see the way it goes; nonetheless, he’s been fired twice already.
And our youngest man is Reggie, and he nonetheless has somewhat solution to go earlier than he’s going to start out working common shifts, however he’s at all times attempting to maintain up together with his older brothers so I’m positive he’ll be advantageous.
Schimri Yoyo: That’s superior to contain your entire household. How, if in any respect, do you utilize know-how and social media to advertise your corporation and to try this advertising and marketing that you simply talked about earlier?
Andy Luukkonen: Properly, know-how and social media quite a lot of it’s utilized in our advertising and marketing communications. Our internet presence consists of our web site, Fb web page, Instagram, and Twitter. And we nurture all of our leads within the background with FusionSoft, which is our CRM, our Buyer Relationship Administration. Yeah, so most of it in advertising and marketing and communication.
Schimri Yoyo: Okay, and what’s the most important problem in operating your corporation and what’s the most important reward in operating your personal enterprise?
Andy Luukkonen: A part of that query is similar factor. The most important problem for us is at all times staffing. We’re very choosy, we don’t rent simply anybody. And so when a employees member has to go away to go to a different job or profession, or to school, it takes time to discover a good alternative.
After which, quite the opposite, the best reward is precisely that: discovering an excellent employees. Nice employees typically creates fewer worries for us which permits us to take day without work, understanding that the enterprise is in good palms.
Schimri Yoyo: That’s superior, and thanks once more, in your time Andy, you’ve been an excellent, and only a couple extra questions right here. And simply do you might have any assets that you’d advocate to our viewers. Any books, magazines, or podcasts that you simply suppose could be useful?
Andy Luukkonen: Positive, for trainers and different coaches. I actually just like the e-book referred to as Motion by Grey Cook dinner. And relying on how deep an individual needs to get into it, I additionally like Analysis and Remedies of Motion Impairment Syndrome by Shirley Sahrmann.
I comply with different trainers and coaches corresponding to Eric Cressey, Mike Reinold, Dean Somerset, Mike Robertson, Mike Boyle—these are among the larger names.
[Editor: Hurray for Exercise.com partners — Dean Somerset and Mike Boyle]
After which for extra business-related assets, something advertising and marketing material-wise, I look to Dan Kennedy for lots that stuff, he’s very insightful and has a special strategy of issues. After which one other actually good e-book for a really distinctive manner of delivering customer support Known as Secret Service by John DiJulius.
Schimri Yoyo: Okay, these are nice assets. Thanks once more, I’m positive our viewers will admire diving into a few of these assets. Lastly, Andy, what’s subsequent for you and your corporation?
Andy Luukkonen: Properly, though our membership appeals to a really broad demographic, we’re constructing on our providers for the 50-plus inhabitants. And along with that, we would like to have the ability to provide extra skilled providers, each by me and referral out. And so, I’m critically wanting into furthering my schooling within the subject in Osteopathy.
Schimri Yoyo: Ah sure, that’s an excellent objective and good luck with that. So thanks once more in your time, it’s been nice, and I look ahead to listening to again from you down the highway. And would like to catch up and see how your persevering with schooling goes.
Andy Luukkonen: Yeah, that’d be unbelievable, anytime.
In case you are able to develop and handle your corporation higher, take it to a different degree by scheduling a demo immediately.
Schimri Yoyo is a author for Train.com and a monetary advisor with lively life and medical insurance licenses. In a previous life, he lined Villanova Males’s Basketball and Huge East Soccer for Examiner.com. Schimri has additionally produced freelance copywriting, modifying, and proofreading for numerous web sites and on-line publications for over a decade. He’s an avid sports activities fan, possessing an encyclopedic information of all issues Boston Celtics, Boston Purple Sox, and San Francisco 49ers. Schimri is an educator and a storyteller who is keen to help people and households to remain financially and bodily match.